Just Awake? Stressed Out? Exhausted? Or Late Night Work? in all situation our most common solution “EK COFFEE HO JAE.” You all agree with me In India coffee refers to directly NESCAFE.
Nescafe is not only famous for Coffee Tycoon but also fall into the buzz because of it’s unique and inspiring ad campaigns.
Remember Nescafé’s Previous ad films which featured a stammering stand-up comedian and an out-of-job cartoonist? These two ads, lying under the ‘#ItAllStarts’ campaign, went viral and grabbed quite a few eyeballs. Well, the coffee brand is back again with its new ad campaign ‘#StayStarted’.
This time, the brand has collaborated with Red FM for their new campaign. This ad traces the inspiring story of a young radio jockey Rishi Rawat, who hosts the 5:30 AM show. We all know the exertion of waking up in the morning to go to work, but this young RJ always steps into the studio with a bright smile.
The inspiring video starts with RJ Rishi, played by actor Sumeet Thakur, hosting a challenging early morning radio show, asking sleepyheads to wake up in a bid to get listeners to dial-in.
Days pass as he struggles to find listeners, but hangs on to hope that someday listeners will call and talk to him. In his journey, RJ Rishi tries to attract listeners in by asking them to crack jokes, get free vouchers, Two passes, an umbrella and even announcing “Aj Mera Birthday Hai, Please Call Karo.”
But, nothing worked.
Undaunted, RJ Rishi goes on, “But no Tring-Trong… I’ll play the next song.”
And then, one day, the studio watchman asks Rishi: “When no one’s listening, how will the phone ring?”
Rishi sips his favourite coffee Nescafe, and suddenly, a thought courses through his mind like a bolt of lightning. He realises that people may call him when no one’s listening. So, he says, “Din Kariye Suru, Dil Halka Karke Guru… Man-ki Saari Bhadaas Yaha Nikaliye, Number Ghumaiye… Kyunki Humein Koi Nahi Sun Raha…”
Moments later, his phone starts ringing as people start to pour their hearts out, and our hero gets emotional by the response.
After a long time, I have seen such a beautiful ad nourished with emotions and inspirations. Nescafe you again Nailed it.
The brand has tied-up with RED FM where an actual radio show titled “Nescafe Mornings” hosted by RJ Rishi has already started from 1 September between 5:30 am to 7 am.
Watch full Ad:
Old Commercial #ItAllStarts
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Hi, This is Ajay Pandey. I am a Blogger, Tech Geek, Crypto-Investor, an Entrepreneur and an Intellectual Person. Technology is my passion and am trying to deliver my knowledge to this field. In Academics, I have Done Engineering and MBA (Marketing).